FabFilter

A public service message to the public and all the FF team members all wrapped up in a giant, fuzzy, warm, awesome blanket of thank you.

FabFilter has it figured out. I am extremely impressed with the company's business model. The products are sonically and musically "sound" and the interfaces are light-years ahead of the competition (they build for plug-in users without attempting to replicate hardware knobs and switches that are generally mouse-unfriendly).

Download, install, and setup could not be easier (it really couldn't) and utterly painless. We all know what it's like to purchase from vendors who love to watch you navigate authentication and installation hoops by the myriad.

Pricing is more than reasonable (and that doesn't even take into account the loyalty program that utilizes step discounts on additional purchases).

And finally, the 30-day full-featured demo approach is brilliant. Not only does it demonstrate FF's utter confidence in their products, it gives users like me ample real-world time to properly evaluate, understand, and apply their technology. I can tell you that, so far, I'm buying everything I've tried ... because I tried them (and they're great products that deliver on what they promise).

It's really, really good to know that somewhere in the world are humans who are thinking smart thoughts and acting on those thinks and thinkings.

My compliments ... sincere and authentic ... to the FabFilter company and all who contribute to this wonderfully intelligent company's approach to commerce, capitalism, and the musical arts.

FAX