FabFilter

I would like to buy multiple plugins (not a bundle). it appears that I can not buy more than one at a time. meaning: going thru the entire transaction and restarting again the same process for another plugin

So I 'm either an extreme moron and I'm missing something which is entirely possible...or you guys are ! if this is actually the way it works. how do you guys stay in business with such idiotic self inflicted barrier to making money?

I mean no harm. :)

After your first plugin, you should buy from your account, this gives you a tiered discount per added plugin.
It seems to me this system is actually to prevent you from spending too much :)

I also find this a bit odd and frustrating.

I don't want a bundle, I just want 2-3 plugins on a single transaction.

This is very unusual.

FabFilter's shopping system is less sophisticated than their plugins. You can buy at the lowest price just if you're wealthy, and you buy anything you want at once. You have to get a quotation for these plugins. If you plan to buy in stages, despite the personal discount system, the sum of the separate transactions will be higher.